Content design for everyone’s favorite video call software
As Assoc. Art Director at Siege Media, I helped guide the design and translate Zoom’s beautiful brand system into content like infographics, data visualizations, and custom illustrations. Our goal was to utilize Zoom’s ultra-friendly illustration style to create attention-grabbing impact while providing digestible answers to users’ questions.
As a result of our content design, we helped Zoom rank in the ever evolving world of AGI:
Zoom is cited in 17.8K AI Overviews on Google
$1.9 million increase in traffic value for the website
673 conversions from Siege Media-created content