Content design for everyone’s favorite video call software

As Assoc. Art Director at Siege Media, I helped guide the design and translate Zoom’s beautiful brand system into content like infographics, data visualizations, and custom illustrations. Our goal was to utilize Zoom’s ultra-friendly illustration style to create attention-grabbing impact while providing digestible answers to users’ questions.

As a result of our content design, we helped Zoom rank in the ever evolving world of AGI:

  • Zoom is cited in 17.8K AI Overviews on Google

  • $1.9 million increase in traffic value for the website

  • 673 conversions from Siege Media-created content

Client
Zoom

Services
Art direction, design, illustration

TEAM
Siege Media

Date
2024-2026

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