SaaS Blog UI/Ux

One of the major focuses of my content marketing design role has been optimizing our standard B2B blog UI to boost content performance and usability.

This project was one of many great opportunities to revamp an existing blog and turn it into a machine that converts. This overall layout is based on my blog template design for businesses and styled to match our client’s very contemporary tech brand. This template is the result of many years of optimization, testing, and research with the very talented team at Siege Media.

This mobile-friendly responsive design balances typography and imagery to draw users down the page and guide them to relevant content and action items.