The CASTR Alliance is a collective of clinical researchers who facilitate the discovery of novel ways to treat disease in human and veterinary patients. This client needed an identity design and website that could communicate and elevate their important work.
I was lead designer on the branding and web design portion of this project. We created a space for the client to engage with their audience and showcase their studies. We wanted to simplify what they do for a wide audience and also highlight the cutting edge nature of their research .
I wanted to bring a modern scientific look to the brand - something that felt engaging and colorful, but also serious enough for potential funders. Our rebranding included a new logo suite, marketing materials, and a new one-page website.
Creative Director: Kristen Moses // DesignGood
Skills: Logo Design, Identity Design, Presentation, UI/UX, Wireframes, Responsive Design