Austin Orchards came to the team at Monkee-Boy in search of a vintage-inspired brand for their U-Pick orchards and farmer’s market booth.
The client was inspired by the famous vintage fruit labels of the '40s and '50s. The logo needed to have that retro print texture, but still be flexible enough for use on a wide variety of print materials including stationary, tags, packaging, and textiles, as well as digital applications. The brand also needed a modern edge to attract the young families and day trippers from South Austin.
Creative direction: Nikki Clark